DD Marketing, Small Smiles Dental Centers: Double dipping?

In 2003 while dental centers owned by the DeRose family were coming under fire for abusive dental treatment of children, by North Carolina investigative reporter, Stuart Watson, South Carolina was gearing up to  not only allow the clinics to operate in the state, but also let the taxpayers foot the bill for the clinics advertising while it lured children to the torture chambers. School districts signed contracts with DD Marketing agreeing to pay them $48K per year plus 20% commission, and DD Marketing would work their hardest to recruit advertisers to assist in generating income for the schools.  By August 2003 the South Carolina school district was locked in a lengthy and complicated contract with DD Marketing.

First recruited advertiser, was Children’s Medicaid Dental Clinics—Small Smiles Dental Centers as we know it—who contracted to pay the school district $10K so they could hang 2 x 5 foot banners in schools and adorn school vehicles with signage.  In return the school district paid DD Marketing $6K for that first advertiser—$4K monthly fee plus $2K commission.

Problem? DD Marketing and Children’s Medicaid Dental Centers, were owned by the same people. Stink? Yes! Multiply that by nearly 200 districts across the county and that’s nearly $1Mil in additional revenue and it stinks way past “high heaven”.

Vending machines were also allowed in the schools of which DD Marketing also reaped a hefty profit; need those to keep the patient flow up at the clinics, right?
Double dipping? More like Quadruple dipping in my opinion.

---

Schools Welcome Ads, March 5, 2003

“Pueblo, Colorado-based DD Marketing will receive $4,000 a month to recruit business and 20 percent of the proceeds generated for the district.”

CHEROKEE COUNTY SCHOOL DISTRICT NO. 1 Minutes, March 11, 2003

“Mr. Paige Carlton - Tompkins, Kinard & Associates, an advertising and consulting service whose regional office is located in Columbia, South Carolina; Mr. Dan DeRose - President of DD Marketing, Inc.; and Mr. Mike Roumph - Vice President of DD Marketing, Inc. (DDM); made a marketing presentation to trustees. The company is located in Pueblo, Colorado and is a consulting service for marketing and advertising that works to meet the specific needs of government, public and private agencies, political organizations, corporations and individuals by developing a multi-faceted campaign to generate revenue for the client. The firm provides detailed research and analysis to develop partnerships for clients such as education, economic development, transportation, energy and natural resources, and environmental regulations.

Dan DeRose–Soda in Schools King

Here is a “Blast From The Past” article on Small Smiles Dental Centers founder, Dan DeRose and his visions of sugar plums – Soda in Public Schools. This article was written during the period his dad, Eddie DeRose, formed DeRose Management, LLC.  DeRose Management, LLC was the precursor to FORBA, LLC — the “test” dental management company of sorts.

 

Today's Lesson: Soda Rights; Consultant Helps Schools Sell Themselves to Vendors

By CONSTANCE L. HAYS
Published: May 21, 1999

Dan DeRose, marketing consultant, was busy doing the math for his new client, the Newark Public Schools.

The question on everyone's mind: how much money could the district make if it sold a soft-drink company the exclusive right to vend its products on school grounds? The answer, according to Mr. DeRose: a lot more than it gets right now.

''Let's just say everyone drinks one product a day, and let's just count the students,'' he said. ''At 45,000 times 180 days of school, that's 8.1 million cans. At 75 cents apiece, that's $6 million walking out the front door of your school every year in quarters and dollars.

''Let's get a lot of it,'' he told his audience, a collection of school principals, athletic directors, P.T.A. officials and one student. ''Let's get some of it back to the schools.'' Even $5 million would make a difference in the district's $550 million budget.

With his square shoulders, steady smile and conscientious use of the first-person plural, Mr. DeRose and his company, DD Marketing, are storming a once-quiet backwater in the soft-drink business. Schools regard him as a font of information. Soft-drink companies, which used to make low-key deals on their terms with local school districts, hate him with a passion.

DeRose's Keep It "All In The Family"

Meet Brad Padula. Does the last name ring any bells with my regular readers. It should.

Brad is associated with DD Marketing (ddmktg.com), Dan DeRose's company that hooks up schools with vendor to put junk food machines in your schools. (fatten up the kids and help rot the teeth...sorry, I was thinking to myself)

Brad is Dan DeRose's cousin, via Brad's dad, Dr. Adolph Padula. Remember Adolph, he's the dentist of record with FORBA/Small Smiles in New York, Ohio and a few other states.

Brad is also the director, executive producer and writer of the documentary Beyond The Metal of Honor. Here is the cast of characters involved in the making of the film:

• Brad Padula - Director Executive Producer Writer
• Peter C. Lemon - Co-Producer and Executive Producer
• Rudy Padula - Co-Producer and Executive Producer
• Dan DeRose - Public Relations and Executive Producer
• Frank Provenza - Co-Producer Writer Narrator
• John Schymos - Director of Photography

Adolph Padula, Michael DeRose, Ed DeRose, William Mueller and Dan DeRose have their names all over documents at the Colorado Secretary of State's office in regards to various dental clinics including Small Smiles, Smile High, DeRose Children's Dental Center and 6th Street of Denver Dental Center.

I will say they sure keep it "All In The Family"

(if you checked out the website, you'll see it's the same address as DD Marketing and this same address shows up on some of those documents I mentioned above.)

Anyone know a thing about Nicole Padula, Pueblo, CO?

Wonder what this is exactly, what are they maintaining? I found it an an announcement in the Colorado Tribune January 2008.

R & R Maintenance, LLC (DLLC, 01/07/08,
Perpetual) Adolph R Padula, 409 N. Grand
Avenue, Pueblo, CO 81003

It's North Grand Street where DD Marketing is located? Hmmm.....

I found it here click