Tuesday, November 08, 2011

I think Kool Smiles Dental press releases about “new jobs” is very misleading

Over the past several days Kool Smiles Dental (NCDR, LLC) has published press releases about their expansion, growth and plans to hire from 80 to 100 jobs in various states. i.e. South Carolina to get 100 new jobs, Virginia blessed with 100, Indiana 88 new jobs.
Using buzz words and phrases such as “expansion”, “bright economic outlook” “provide jobs” leaves the reader feeling warm and fuzzy about Kool Smiles doesn’t it?  Heck they are providing dental treatment for underprivileged children and children whose parents have fallen on hard times due to the poor economy and bleak job outlook.  As the cherry on top they state they are providing jobs for states and local communities. 
Shoot, they even have lawmakers commenting about the fabulous news:
South Carolina’s Press Release: House Representative Gilda Cobb-Hunter from Orangeburg, SC recognizes these additional jobs as a boon to the state: "I've always believed access to good medical and dental care shouldn't be a matter of income. In fact, the leadership of South Carolina has been working for years to ensure our citizens have access to affordable care. I am happy to see that these new Kool Smiles positions will also help the unemployed in our state gain employment which is another important step towards making access to health care a reality."
Virginia’s Press Release:House Majority Leader Delegate Kirk Cox from Colonial Heights, Va. recognizes these additional jobs as a boon to the Commonwealth: "Children who have uncomfortable or painful dental conditions can't concentrate in school and may have trouble achieving their full potential. No child should have to suffer dental pain in a state as fortunate as ours. Kool Smiles can help us meet the needs of our citizens in new, innovative ways that regular working families can afford."
Of course the lawmakers mentioned didn’t call up Kool Smiles and tell them what a good “job” they are doing.  It’s more likely Kool Smiles called their office, told whoever answered the phone the tale, asked if there was a comment and some staffer gave them one.  Just a guess.
If the pace continues, the coming days will bring a plethora of press releases mentioning the number of people they will be hiring for each state in which they have clinics. 
So what’s the point you ask?  Head off bad press maybe and search engine placement.
What is NOT being said is the important thing here:
1. They have a bad reputation for the kind of treatment delivered to children.  Poor quality of care and creative dentistry have been reported in several states.  As the dental mill mantra goes, “It may be hard to increase clients, but it’s not hard to increase billable procedures.”

2. Kool Smiles treats mostly Medicaid patients.The wages for these jobs will be paid with what appears to be fraudulently gained tax dollars.  
3. They most likely lose double that number of jobs every month.  These dental mills are notorious for having a high turn-over rate when it comes to jobs.  Some near 50%.