Sunday, December 19, 2010

"Operating As" "But not Really"

I've noticed a lot of ads in the past few months have the phrase I've highlighted.  "Operating as"  Sounds to me that is only the first part of the phrase, the omitted ending would be "but not really".  I just love how creative they get with their wording.  They imply they are operating individually knowing they are not.


Ad for Dental Assistant in Muncie, Indiana

Small Smiles Dental Centers, the nation's most experienced dental provider to children who qualify for government insurance and has been named one of Fast Company Magazine's 2007 Fast 50 Companies doing good in the world. We have over 60 dental centers in the United States operating as individual practices where each team member takes our mission seriously. In order to accomplish that assignment we must hire great people! And we have an excellent opportunity for an ambitious DENTAL ASSISTANT to grow our state-of-the-art dental center.