Small Smiles parent company changes ways, name following scandal
Nashville Business Journal - by April WorthamDate: Wednesday, December 29, 2010, 2:34pm CST
Management at FORBA Holdings LLC say the Nashville-based dentistry company has changed its ways. It is also changing its name.
- April Wortham
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Beginning Jan. 1, FORBA becomes Church Street Health Management, a reference to the company’s corporate headquarters at 618 Church Street.
Senior Vice President Todd Cruse said the name change better reflects the company’s “overall purpose and mission” of providing dental care to underserved communities. FORBA operates 68 Small Smiles Dental Centers in 22 states, none of them in Tennessee.
In the last 12 to 18 months, FORBA has expanded beyond providing dental services to children and now treats adults, Cruse said. Its also has begun offering other lines of oral health treatments, including oral surgery and orthodontics, and has struck up relationships with outpatient surgery centers for more complicated procedures, he said.
The name change is also a fresh start of sorts for FORBA, which in January 2009 agreed to pay $24 million over five years to settle charges that it billed Medicaid for unnecessary dental procedures on low-income children.
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